Battlefield WTF

So in case you missed the big news, EA plans on delivering in-game advertising of various products into their forthcoming product Battlefield 2142. Apparently the game will know which products to show you by installing some spyware on your system to watch your browser history and computer usage.

What the Fuck!

So not only do you make EA a nice profit off buying the $60 game, but we also get to further line the coffers of a multi-billion dollar company by allowing them to profit off of each ad impression that we get delivered to us in-game while playing. What a great deal! EA has you bent over the table already paying $60 for their game, they might as well go in for another round or two on your ass while you are still bent over.

Honestly this is just sick and unless they are going to give the game away for free (as FunCom has done with Anarchy Online, where you can play the full version for free, but suffer through in-game ads) there is simply no justification for in-game advertisements in a major mainstream product as Battlefield 2142. Especially not when the publisher will make a few hundred million already off of the initial sales to begin with.

I guess I shouldn't be too hard on EA though, after all they are the company that devised the yearly release strategy for game, recycling the same old crap from last year with a smidge of new content and sell it to us as a whole new product. So this whole strategy of theirs profiting off of games who legitmatitely spent their hard earned cash to buy this game via in-game advertising is nothing really shocking. Just sickening that a healthy multi-billion dollar company needs to resort to cheeseball tactics like this to make an even bigger profit to satisfy their greed and executive bonuses (because you god dammed know the hard working developers who make the games for EA won't make shit).